Agent ProfileLynn Urback

Lynn Urback is an accomplished Digital Marketer with over a decade of experience driving growth and engagement through innovative marketing strategies. As Digital Marketing Manager for Transworld Business Advisors of South & West Texas, New Mexico, and Wyoming, Lynn oversees digital campaigns, content creation, SEO, and lead generation efforts that strengthen brand presence and deliver measurable results. With a proven track record in digital marketing, Lynn has successfully led website management, SEO/SEM optimization, Google Ads, social media strategies, and paid campaigns that enhanced visibility and expanded reach. At CDI Products, she directed comprehensive digital initiatives, leveraging tools like SEMRush, HubSpot, and Google Analytics to analyze performance and optimize strategy. Her ability to balance creative strategies with data-driven insights ensures campaigns that both resonate with audiences and achieve strong ROI. Prior to joining Transworld, Lynn founded Urback Marketing, where she specialized in consulting and execution for businesses seeking to build brand awareness and grow customer engagement. Her work included managing multiple company websites, crafting newsletters that expanded subscriber bases, and designing impactful social media strategies across LinkedIn, Instagram, Facebook, and Twitter. Her expertise in analytics, content development, and campaign execution positioned her as a trusted partner for clients across industries. Lynn’s career also includes experience in human resources with Coca-Cola Enterprises, where she managed employee programs, benefits, and compliance initiatives, which provided her with a strong foundation in organizational operations and team support. She earned her Bachelor of Business Administration in Marketing from Stephen F. Austin State University and holds certifications in Advanced Google Analytics and Google Data Studio. Beyond her professional accomplishments, Lynn is known for her adaptability, creativity, and collaborative leadership. She enjoys reading, exploring emerging AI platforms, and cheering on the Houston Astros.